Instead of trying to make the best possible decision based on an estimated guess of an outcome, it’s important to remember that we can’t control the outcomes. (If we could, then planning, marketing, and making would be far more boring and predictable.) Instead, I like to ask this question in order to make decisions in the face of uncertainty and unpredictability.
Friends! I’m joining the host, best-selling author, and founder of Unmistakeable Media for an intimate evening podcast recording of the Unmistakeable Creative Show. We’ll be taping live in New York City on Thursday, August 9th, after work. Join us. Tickets are sold in advance and are first-come, first-served, with an intimate venue and a limited audience size. Yes, I’ll be staying up late and waddling my big pregnant belly to a stage downtown to talk about startups, parenting, philosophy, and systems. Srini Rao is the bestselling author of Unmistakable: Why Only Is Better Than Best, and will be leading the discussion.