Social media for business: presentation

I’m working on a bit of research for my current company on social media as a business tool. Clearly, social media tools have been widely adopted by many businesses – but for some reason, within the design world, especially in architecture and landscape architecture, social media strategies have not been as readily adopted.

Here’s a great presentation on Social Media for businesses. I love the graphic layout and style. Beyond the visual resonance of the presentation, however, the slideshow makes several good points. Adopting a targeted social media strategy for your business can make sense in creating an audience, gathering feedback, and giving a voice to your clients.

What social media tools do you use for your business? Are some of the tools more time-intensive than others? Which targeted audiences create the most interest in your site or product? What lessons have you learned? Check out the presentation, below, and feel free to leave ideas in the comments.