Today, with more than a decade of graphic design, marketing, and writing experience, her work and business projects have been featured in 75+ different publications, including The New York Times, Fast Company, The Huffington Post, Fast Company, 99U, Psychology Today, Life Hacker, Thought Catalog, and more.
Based in New York, Sarah publishes weekly essays and teaches digital workshops on yoga, content strategy, thought leadership, marketing, and more on her website at sarahkpeck.com. In addition, she has spoken at Berkeley, the University of Pennsylvania, Harvard Design School, the University of Virginia, and more.
In the startup and business world:
In her startup life, she is the VP of Product at the Y-combinator backed company One Month, an online school for accelerated education that teaches people business and coding skills in as little as 30 minutes a day. One Month has helped more than 30,000 people learn to code, build products, and start companies.
She is also the creator of the website Startup Pregnant, a website that looks to bring thoughtful conversation to the topics of parenting, pregnancy, and building businesses (especially when it's all happening at the same time)!
Some select projects across my startup work and business consulting include:
- Crafting a strategic PR plan for the launch of a Y-Combinator company, including press-ready articles, sound bites, email copy, and press releases to grow awareness and presence through publications, pitches, and marketing.
- Building an online platform and virtual school for storytelling; developing strategic content marketing initiatives and building editorial assets.
- Structural editing and line editing for a book chapter in systems design for a senior designer and Presidential Innovation Fellow.
- Documentary writing, observation, and recording for a water-based initiative in refugee camps in the Middle East.
- Coordinating communications and creating newsletters for an 800-person global entrepreneur's organization.
- Launching five successful digital courses on writing, content strategy, and thought leadership to over 500 students at sarahkpeck.com
- Speaking internationally at organizations and conferences on marketing, communications, and awareness campaigns, including KA Connect, University of Virginia, Berkeley, and Harvard.
Professional biography and background:
Sarah began her career in architecture and design with a focus on how the built environment affects human potential and happiness. After graduating from Penn Design School and practicing landscape architecture and urban planning for five years, she combined her love of storytelling and her passion for architecture and launched the nationally award-winning Landscape Urbanism blog to millions of views.
Now renamed Scenario Journal in partnership with the University of Pennsylvania and run by a team of two editors and 40+ freelance writers, the website documents new ways of thinking about building cities, human environments, and urban ecologies. After building her first digital publication to a successful launch, Sarah left the corporate world to focus on building her own writing practice and online platform.
Creating courses that create movement
After working in landscape architecture, urban design, and publishing for 6 years, Sarah built a collection of micro-courses and workshops teaching introductory skills in writing, content creation, storytelling, as well as courses for beginners interested in starting yoga or deepening their gratitude practices. As a certified yoga instructor and longtime athlete, she created a virtual beginner yoga course through web-based drawings (“yoga grams”), a project that caught the attention of LifeHacker and enrolled more than 2,000 people within the first few weeks of launch.
Her 14-day micro-course Grace And Gratitude generated extraordinary responses from around the globe, with reviews and testimonials pouring in from women and men that said the short course, “changed their life for the better,” “helped repair relationships and diffuse anger,” and even was influential in helping a woman conceive after four years of trying (the student’s words, not Sarah’s! — Sarah doubts the project can be credited with the conception, but believes in the power of open-heartedness in creating change and possibility).
Finding unique intersections: what's not being said?
Across all of her entrepreneurial projects and business endeavors, Sarah looks for the unique and under-represented intersections: how can we encourage physicality and exercise in the workforce? How can we embrace movement and embodiment as a way of being? What does spirituality have to do with business? Can we teach yoga using mailing lists?
A competitive college swimmer, Sarah holds 20 NCAA All-American awards and an NCAA post-graduate fellowship. After college, she began open-water swimming and has successfully “escaped”from Alcatraz nine different times. In connecting athleticism with a desire for social good, she successfully campaigned to raise $29,000 for charity: water by promising to swim the Escape From Alcatraz in her “birthday suit” (wearing nothing but a swim cap and goggles) in order to bring clean water access around the globe. The project was covered by The Huffington Post, raised $33,000, and generated contributions from more than 450 people. Her essay on The Art of Asking, detailing how she raised the money by using more powerful language tools in the way you ask for things, was viewed 66k times.
I help people (and companies) tell their stories.
When we speak, things move. When we move, things change.
My current research focuses on the intersection of connection, community, loneliness, and storytelling. How we communicate and connect to each other (through words, ideas, businesses, infrastructure, and design) helps us create value and meaning in our lives and communities.
This blog started as a column about making the transition to the professional world, figuring stuff out, and finding out what's important for you and your career. It has evolved into a blog on business, generating ideas, entrepreneurship, management, design, and teaching writing workshops. Other times, it's just an exploration into life, living and being.
I am interested in designing physical and virtual environments that enable people to be and live at their best. Join me as I unpack the psychology and stories of who we are and why we do what we do, and dream of what the future world can look like. If we can imagine it, we can make it.
How do ideas happen? Where does the inspiration come from? When you have a good idea, what do you do with it?
We all have ideas and wishes and dreams. But the brilliance is not just in having ideas: the power lies in how you execute these ideas and your rigor in implementation, action, and prioritization. The difference between having an idea that stays in your mind and an idea that becomes a reality is often a small small step of starting somewhere and making diligent progress. When we start things, this collection of small actions leads to unbelievable possibilities and changes.
The opinions on this blog are solely from Sarah Kathleen Peck and not necessarily representative of my employers, clients, customers, or affiliates.